On not punting to the user

While I'm getting a bit sick of the new Mac ads, the one about security is exactly on target.  I'm not talking about the actual security characteristics of Vista vs. OS X,  much of the advantage Macs have in this regard is doubtlessly due to their relative obscurity and will dissipate in direct proportion to the success of these ads, but about the security industry as a whole. 

We need to find the right balance.  It's somewhere between:

"Off with your shoes because we said so!"

and

"lanpak32.dll is attempting to increment the CX register [allow/deny]?". 

I'm not sure exactly where the balance lies, but making the user experience the forefront of every design decision is probably the only reliable way to find it.