Best name ever

At a dinner party last night, I found myself holding forth on the manifold virtues of bacon ice cream, (condensed version: it's the perfect food, shut up), and how prominent ice cream chains ought to be trampling each other to introduce a mass-market version. Then I came up with the best-possible-name-for-a-Ben & Jerry's-bacon-ice-cream-flavor.

Ready?

"Wilburrr"

Say it like Nixon would have.

I will trade the rights to the name for a lifetime supply. How long could that be?